Hey gang, it’s Rueben! Now I want to preface this entry by saying the position I have regarding the new DC logo is purely my own and does not reflect the point of view of my mates, Windiebird and Aaron M.
Frankly, I never liked the previous installment, I much preferred the stamp-esque version from the 90′s. It felt time appropriate. This new set of logos however, is way more design conscious. It’s not like some 15 year old douchebag was hired to oversee something that would have a larger effect on the comic community in the future. [wink]
Images: DCcomics.com
The design, which was previously referred to by many as a pudding cup or a condom wrapper, is smart, and a great way to integrate the comics and characters of DC back into the logo. As shown above, they are really making the new logo work for them. It’s mature and innovative enough for new DC readers and exciting and fun enough for people who have been around Superman’s block a few times!
I don’t care for it. It’s not that I dislike the concept, in fact, I think it’s a good idea to make the logo somewhat customizable to the title it will appear on, but I think this is just ineffective design. I mean, the company’s name consists of two letters, and the first of the two is completely unrecognizable. If I didn’t know it said DC, I’d be lost, which isn’t really the sort of thing you look for in the logo you spent tens of thousands of dollars to have designed. I’m sure the digital version will be cool if the “peel” is animated. Just my two cents.