January Jones has been cast as Emma Frost in the movie X-Men First Class.
Alice Eve was originally to play the part but requested to be released from the role. You may recognize Jones from the popular television series Mad Men, where she plays the character Betty Draper. I think Jones is a great choice for the role, she definitely has the look of the White Queen. With January Jones as Emma Frost and Kevin Bacon rumored to be Sebastian Shaw, one can only assume we will see the introduction of the Hellfire Club.